‌Development trend of hair dryer industry

‌The current development status of the hair dryer industry shows a trend of continuous growth and market diversification. ‌

In recent years, with the continuous advancement of technology and the increasing attention of consumers to personal care, the market size of the hair dryer industry has continued to grow. Especially in emerging markets and developing countries, with the improvement of consumption capacity, the potential of the hair dryer market has been further released. High-speed hair dryers have become the mainstream product in the market and continue to drive the growth of the entire industry. At the same time, with the advancement of technology and the reduction of the cost of core components, the price of high-speed hair dryers has gradually declined. Some well-known brands have launched affordable products to meet consumers' pursuit of cost-effectiveness. In addition, the competition in the hair dryer industry is becoming increasingly fierce, and the brand has formed a "two heads + four major + more scattered" pattern. Among them, the competition in the high-speed hair dryer market is particularly fierce, but it also provides opportunities for emerging brands.

From a global perspective, the global hair dryer market size will reach US$9.02 billion in 2024 and is expected to increase to US$15.65 billion by 2029. North America is the main development area, while the Asia-Pacific market is expected to grow rapidly, thanks to a large customer base and increased demand from professional salons in various countries. In terms of application areas, beauty, and hairdressing are the main application areas, and with the increase in the number of professional salons around the world, the sales of hair dryers continue to increase.

Technological innovation and product diversification are also important trends in the development of the hair dryer industry. With the continuous development of 5G and the Internet of Things, the application of hair dryers will extend to more possibilities and become more and more intelligent. The functions of hair dryers are gradually enriched, and products have gradually occupied the market, such as high-speed hair dryers, negative ion hair dryers, constant temperature hair dryers, etc. These innovative products meet consumers' demand for diversified and high-end personal care products. Functions and features such as negative ions, constant temperature, low noise, and lightweight and portability are favored by consumers.